Before we show you how to make your product talk, here’s a quick rundown of what’s buzzing in the tech world:
- 🏭Shopify raises carbon-removal commitments to $32 million… [morningbrew.com]
- 💸Crowdcube brings its equity crowdfunding platform to France… [techcrunch.com]
- 🛠The Amazon Labor Union has big plans and will face big challenges… [verge.com]- 💷 Her Majesty’s Treasury is working on a new kind of mint: NFTs… [verge.com]
- 🎵 Spotify’s Featured Curator pilot highlights user-made playlists… [verge.com]
- 🌻Will the Ukraine war ground the space industry?... [aljazeera.com]
|
Words can do what design cannot |
It’s very well known that a small ant can bring down a huge elephant.
Now a less known or realized fact is how Microcopy - the tiny bits of copy used in mobile apps, web apps to guide and reassure users can build or bring down your product.
Every bit counts!
Microcopy is an element of UX which often goes unnoticed while building digital products. It is an extension of your brand and its personality. It plays a vital role in your business’s online presence and interaction. |
Why do the tiny words matter? |
🤘 Improves conversion rate and engagement
Microcopy can make a measurable impact on your conversion rate and user engagement. Torrey Podmajersky, the author of Strategic Writing for UX, conducted a study which suggests users click more on call to action (CTAs) which comprise of two words or fewer than longer CTAs.
Concise, clear microcopy centers the user's attention on the main goal and improves conversion.
|
🦁 Brand expression
For your brand to resonate with your user, it is important to connect with them. Microcopy is instrumental in building a connection with your audience. Example, a humorous error message will put your user’s mind at ease and motivate them to try again.
|
🙋🏼♀️🤏🏼 Adds a human touch
People trust brands more when they talk like them instead of talking like a robot.
Microcopy bridges the gap between a human and a machine. The conversational tone makes the user comfortable which encourages more engagement.
|
🙇🏼❌ Avoids common user mistakes
Sometimes too many technical terms can confuse the user. But when it is accompanied with tiny bits of information, it makes it easy for them to comprehend and take further action.
For example, users go through several errors while creating passwords because they are in the wrong format or reused passwords. Thus, create a copy that explains the requirements of the proper format for passwords.
|
⛅️ Provides clarity
Too much jargon, ambiguous information about the product demotivates your audience to take action.
Using microcopy around buttons and CTAs informs the user about what happens next and helps them feel more in control. For example, using microcopy when installing or updating a product lets the user know exactly what is, or will be, happening.
|
👀 Makes way for transparency
Transparency is one of the first things your user is looking for when they indulge with your product. They are trusting you with their personal information when they sign for the product.
A clear answer to why you are collecting the information will encourage them to engage with you. For example, LinkedIn. During the signup process for their premium service, they explain exactly why they need credit card details and how to avoid being charged.
|
A good example of microcopy: |
Discover the tricks and techniques of writing a good microcopy for your digital products in our next edition. Stay tuned!
|
How did you like this edition?
Reply with a 👍 or 👎 |
Shh... Don’t keep the crème to yourself. Share this high quality content with tech enthusiasts to keep them in the loop. |
Plot No. 20, EDC Building,
IT Park Road
Chandigarh, 160101
hey@volumetree.com |
|
|
|
|
