Elby

Elby by magna international

Mobile app to empower ride-sharing businesses with intriguing user experience.

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Company Brief


Elby_App_Dashboard_volumetree

Elby is the leader in sharing the pedal-assisted e-bike market in Canada, backed up by Magna International. They are currently doing business with customers in North America, Europe, Canada, and looking forward to scaling up their business in other regions as well through advanced technology. Their pivotal feature which makes Elby market legend is to deliver the best personal transportation experience to every user!

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Company Brief

Problem Statement


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The main problem was they wanted to revamp their business model and scale their business with an impact through technology. The other major problem was they had an event within a very short period of time where they had to launch their new tech solution to validate the market and to achieve proof of concept.

Initially, the major business that elby was into selling e-bikes but they wanted to get into the renting of e-bikes to consumers as well as 3rd parties such as universities, hotels, corporates, etc. They also wanted to initiate their own ride-sharing model by providing a system to third parties and allow them to do business with elby bikes with their consumers and price them as they deal practically.

Yes, this is an amazing business model but they did not know where to start and how to implement it.

For instance, I am elby and you are a hotel who buys 10 bikes from me. Along with that, I will give you a system that lets you put your bikes in the ride-sharing model and charge your customers for the services or give to be free as you find it to be fit.

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Problem Statement

Our Solution


Elby_tech_solution_Volumetree

To solve the problem faced by elby’s team, we at Volumetree collaborated with them as their technology partners.

After continuous ideation, brainstorming, grinding and pushing the limits to infinity, within one and half months we launched their MVP product which consists features like bikes tracking, Live locations, In-depth analytics, QR scanning, Bikes management, Invoicing, Pricing, etc and provide them ease to show their product to customers in the Euro bike event and launch successfully in the market.

Elby consists of 4 platforms

Web-based admin panel.

Web-based 3rd party admin panel.

Customer app for Android and iOS.

In-depth analytics platform

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Maintenance and Evolution

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Currently, We are doing maintenance activities which involve bugs removal, regular testing to keep the solution UI/UX compliant, upgrading with the latest technologies for smooth functioning.

In addition to it, for the product evolution, we are also developing complex functionalities into the entire system like business intelligence, in-depth analytics to analyze business performance, and other advanced functionalities.

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Our Solution

Development Process


Volumetree_development_process

We followed an entire agile methodology in this project where tasks were performed parallelly to cut down the time frames and to utilize the resources efficiently.

As we had a very short time frame, all team members were working in parallel to meet the deadlines. More testers were deployed and other resources were also multiplied to achieve a hard timeline. In this, while the design was developed 30-40 percent, we initiated the backend, the UI creation of it, the API integration and the testing process of Elby.

Out of one and a half months, two weeks were gone completely into doing the initial discovery of the project which basically consists of ideation, brainstorming, research and specifying what application is actually going to have in a language the development team understands. During this time frame, we initiated their designs and wireframes parallelly which took around one and a half weeks in the approval process from Elby’s team. Right after that, we initiated the development and the development time frame was around one month.

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Development Process

UI (User Interface)


Elby_User_Interface_volumetree

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UI (User Interface)

Outcome


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The power of digitalizing the business is subtle and the results which Elby got were terrific! Earlier they were selling their bikes as an e-commerce website but in addition to it, they took an additional step to initiate their bikes renting business model to the consumer which turned out as a big success.

With e-bikes retail selling they are also giving a business model to 3rd parties to rerent their e-bikes among their consumers. Elby gives the hardware (e-bikes), proper flexible sub-admin panel to control all the tasks digitally to 3rd parties and all the platforms required to run a successful business.

Here The mobile app and e-bikes are complimenting each other which made a perfect model for hotels or corporates or universities to bring this into existence and also possibly drive revenue out of it.

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Outcome

Data Insights


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Firebase Analytics is being put for app analytics. We are also building a detailed analytics panel for them as well for revenue for booking assessment, for studying the lifetime value of the customer, acquisition cost of the customer, and so on.
For a long term business success, it is very crucial to know your customers and analyze the business performance to take data driven decisions.

How will you do it for your business? Solution is simple: “you should have a platform where you can analyze and visualize all the data which is important for your business growth”.

So for data analysis, we integrated Firebase Analytics with customer side android and iOS app to know customer behaviour, acquisition cost, retention rate, average time, transactions, etc.

Currently, we are also working with Elby team to develop an In-depth analytics panel which allow them to study their own business’s key metrics in detail.

© Copyright Volumetree - 2019 All Rights Reserved

Data Insights

Tech Stack


Back End

My SQL
Node.js
Koa 1
PM 2
Ecma 7
Restful API’s

Front End

Angular 7
typescript
NGINX
HTML
CSS
J Query
Javascript
Bootstrap
Node.js
Google APIs
PM2
Babel

ANDROID APP


Java

Google APIs

IOS APP


Swift

Google APIs

Communication

Analytics
Firebase
Paypal
Google Pay
Twilio
Mailchimp
Mandrill
EC2
Route 53
ELB
OS
Ubuntu

© Copyright Volumetree - 2019 All Rights Reserved

Tech Stack

Business Impact


Elby_Business_Impact

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Business Impact